“Formula One is a big part of our efforts to boost awareness of Renault, particularly in markets where Renault is a newcomer, and will enhance the transfer of technologies from the track to our road cars.”

“Motorsports still spark the imagination of both enthusiasts and everyday drivers, and we are putting a comprehensive program in place today,” CEO Carlos Ghosn said.

The French company said it aims to use F1 to promote its brand to a wider audience, while continuing to use Formula E to showcase the electric cars in its range. You’ll see, but the elegance will remain the same.” Will it be black at (the season-opening race in) Melbourne? Guess. “This is the car that will test at Barcelona in two weeks’ time,” Renault Sport chief Jerome Stoll said. Ooooooh car! /On9XcYC0PS- BWT Alpine F1 Team February 3, 2016 It has rebranded the Lotus marque – one of the sport’s most famous names – and on Wednesday unveiled a black team livery and new driver lineup. Renault will make a fully-fledged return to F1 this year, having bought back the team it sold in various stages from 2010. Formula One’s cutting-edge reputation may have dulled in recent years, with fans and drivers complaining about slower cars, quieter engines and unreliable tires, but one of the world’s leading car manufacturers is confident the elite motorsport can help boost its sales.

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